The rules of business have changed: A strong presence on-line is essential to business success.
Your website is the first step. But, slapping a website on the internet and then not ever adding, changing, or updating any information is like having a stagnant Yellow Pages Advertisement.
Your website can be an ACTIVE marketing strategy, but it takes commitment on your part to make it work like one!
Your website should:
- Provide timely, current, useful industry-related information to readers, updated frequently with new trends, products, services.
- Promote interactions with your loyal customer base, providing them a way to thank you or request customer service or ask for advice.
In addition to your website, there are additional cost-effective social media applications available to supplement your on-line efforts:
photo: Jason A. Howie
Google+
YouTube
And more!
Are you one of those small businesses that have set up a Facebook or Twitter account? And, use it from time to time? And, post something useful once in a while?And, don’t see any real benefit with this sporadic effort? And, don’t understand what all the hullabaloo is about and decide not to “waste your time?”
But, your customers are using these applications. Everywhere! All the time! And, since they can’t find you, they are interacting on-line with your competition.
The bottom line is: You can’t afford NOT to use these applications!
But, where do you find the time, you wonder?
One, is that you make time for it, just like you currently make time for other important aspects of your business. If you can establish a morning and afternoon routine of just 15 to 30 minutes a day, every day, you can capitalize on the benefits these social media outlets offer you. There are also numerous products out there that help you manage your social media accounts. Two that are absolutely FREE to use and that I like are called HootSuite and Ping.fm.
Your other option is to hire a Social Media Manager. Many large companies hire a Social Media Manager to work solely for them at an average pay of $38k per year! Smaller companies, whose budgets don’t allow for that kind of dollar outlay, outsource social media management to a Social Media Manager who handles several client accounts for a fraction of the cost!
If you prefer option one, but need initial help getting your social accounts set -up to your best advantage and then, getting trained on how to maximize your usage time, I can be of assistance.
Or, if you prefer, I can manage your on-line content accounts for you, leaving you free to manage all the other stuff!
Contact me for a quote. You will be surprised at how affordable this is!